Wednesday, February 18, 2009

Happy Birthday.

We've reached that milestone in any new business. The second year!!!!

There we were 2 years ago, big plans, big ideas and an online solution that would give customers a portal into our studio. Not all of our ideas have stayed on track, for instance selling our online solution has proved very difficult. It's a shame that our biggest user to date was a hairdresser who asked us to rebrand her salon. (We do have skills other than packaging). She now has 50 designs online ready to be downloaded or amended at any time. I do hope the packaging industry will grasp this technology soon...

After evaluating all aspects of the business the next year is looking not too bad. Our online software is now used as a tool to approve, hold and deliver clients work to any location in the world. Our studio has the addition of a packaging design team and we've added Packaging Print Management to our arsenal. A very unique business idea.

We stumbled across this quite by accident. As more and more of our clients asked if we could arrange for labels or cartons or pouches to be printed, we started to build a database of printers throughout the world who can deliver quality packaging at the correct price.

We source print from the UK and abroad delivering the artwork via our online software. (So it has been a success after all). It's fair to say because we control all artwork and repro, we don't get unexpected print results. Infact we make sure we visit the printer to approve the job for our clients.

It's a brilliant idea for our customers. Reprobrand mange the designs and deliver the print ,helping to save costs in the current financial crisis.